Project Brief

For this project I need to produce a promotion pack for a new film. My main product will be a film teaser trailer which will be backed up with a poster advertising the film and a magazine front cover featuring the film. To do this I will research and analyse each type of media looking at examples and exploring the importance of the individual components. I will document my progress on this blog.

Tuesday, 19 January 2010

Cross Media Advertising

The three sections I am looking a within my project are film trailers, magazine front covers and posters, all three of which are a form of advertising. Together they form this process of cross media advertising which is particularly effective because it links together different forms of media so that a wider range of people will be attracted and informed of the product.
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